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Sherry Hess brings to AWR more than 15 years of EDA experience in domestic and international sales, marketing, support, and management. Prior to joining AWR, she served as vice president of business development at CebaTech, Inc., where she was responsible for taking the R&D stealth-mode EDA/IP start-up to market, which included all aspects of sales, support, marketing, and business management.


For the majority of her career, Sherry served in various positions at EDA software developer Ansoft Corporation. She joined the company in 1990 as a sales and support engineer, and was instrumental in setting up new semiconductor / major accounts throughout North America. In 1995 Sherry was promoted to director of European operations, with responsibility for all company operations throughout Europe. In 2000 she was named vice president of marketing, directing worldwide marketing of Ansoft's high-performance EDA software product lines until leaving the company in 2005. Before joining Ansoft, Sherry spent two years with Intel Corporation, where she worked in the ASIC Group and developed relationships with companies such as Bell Northern Research and Northern Telecom.


Sherry holds BSEE and MBA degrees from Carnegie Mellon University in Pittsburgh, Pennsylvania, USA.

Within technical marketing at National Instruments, Phyllis Cosentino focuses on the communication and support of new capabilities for RF, Wireless, Microwave, and Communication products. Prior to joining NI, Phyllis held senior leadership roles within Dell’s Communication Solutions Group, Alcatel-Lucent’s Wireless Division and AT&T Bell Labs RF Services and Wireless Development where she made significant contributions to the development and deployment of CDMA and GSM systems globally. Phyllis holds a bachelor’s and master’s degree in electrical engineering from the University of Michigan-Ann Arbor, completed the Program for Executives at Carnegie Mellon University, and holds several patents in wireless technology.